Every Wednesday a series of wallpapers are created for Brisbane Roar. Part of their strategy this season is to boost the profiles of what is a very new and young BRFC squad. Delivering content showcasing the squad develops player recognition amongst the fan base. It is also intended to increase interaction with followers and to thank them for their support. Because each piece is easily shareable, this project also increases brand exposure.
For the 2nd week, 3 Wallpapers were created for the men's team and 3 were created for the women's team. It was important that the player names were visible to build player profile so fans can put a face to the name.
Some of the photos that I used had players wearing last year’s kits. For contractual purposes the old sponsors were removed.