Grateful to share this project for the Brisbane Bullets, where I designed a special jersey for Hoopsfest in Perth. Hoopsfest brings every National Basketball League team together for one round. This jersey serves as a tribute to the club’s successful 2007 championship team, drawing strong inspiration from that iconic uniform while reinterpreting it through a modern lens. From concept to execution, I designed everything from the wordmark to the shapes & textures, collar, and trim.
Designed to build hype and tell the story behind the jersey, this graphic carousel showcases the new release alongside archival references from the 2007 jersey. By highlighting key visual similarities, the carousel connects past and present while driving excitement and fan demand ahead of launch.
Below are images of the jersey in action.
